Clients and employees are rarely, if ever, subjected to the quality or quantity of in-depth thinking, objective analysis and top management involvement that potential clients are treated to during the new business process.

Additionally, prospective clients are rarely exposed to Frankel’s wide range of expertise because they’re normally interested in only one aspect of how we can help them.

Publish reports or develop newsletters on subjects that interest clients. Strategic Planning and Brand Environments issue regular news releases and/or relevant new developments in their respective fields. Special publications, major pieces, or research can be developed into news releases or speeches.

At the agency’s initiative, put on what is essentially a new business pitch. The rules: Include both agency and client top management, challenge the status quo, ignore all known executional guidelines and client preoccupations, show lots of thinking. Whether or not the ideas presented are acted on or relevant, this can enormously improve Frankel’s reputation by taking the initiative and for top management involvement.

Some recent examples effectively merchandised to the media:

Brand Contact Model Critical Incidents Report The Store as a Medium Frankly Kid

Showcases our brand building and retail expertise Puts strategic thinking/expertise on display Highlights our partnership with our clients