Aside from an upcoming client program, this will be the topic most likely to spark a reporter’s interest.

Announcement is typically done in a joint press release between Frankel and the appropriate client – Relevant account team/ISG should discuss with    client contact  – If client wishes to issue a separate announcement,     account team/ISG/Network should help draft     theannouncement or key message points for     inclusionfrom a Frankel perspective Content should answer the following questions:   – Was this a formal review, if so, were there other      agencies involved. How many and who?   – Why Frankel? What was unique to us? Any special       expertise or qualities?   – How did our strategic brand building expertise      and/or creative solutions affect the  decision      making process?    – Are billings disclosed? If not, say so.    – What division or brand(s) were assigned? Include quotes from client or prospective client and Frankel answering the following questions.    – Why was Frankel selected. What expectation was       met?    – What does this mean for Frankel, how will this       assignment affect Frankel?    -  Once drafted, the release must be forwarded to Corporate Communications for a review of content.    - Once internally approved, release will be      submitted to client for review and approval      and timing for announcement will be finalized Corporate Communications or Network PR rep will distribute to key publications and discuss placement opportunities with reporter

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