A press release is the primary way information about Frankel is shared with the media. It is far different from most other forms of marketing communication in that traditional creativity takes
a back seat. There is no layout to speak of and no taglines included. What grabs a reporter’s attention and sparks them to action is the information that is being passed along.

Above all, a press release must answer the fundamental journalistic questions: Who, What, Where, When, How & Why?

Once the story angle has been finalized, some basic guidelines are always followed:

Creating press releases is a joint responsibility between client teams/network reps and Corporate Communications News release letterhead and Frankel’s boilerplate is always used Press releases are always distributed by Corporate Communications or the designated network office PR reps to the proper targeted media     – This allows the media to maintain its primary        source of information and ensures        that deadlines and submission needs are        understood

Timing is key. Proper advance planning is critical to prepare content for the press release and ensure its success.

What follows are some guidelines and examples for creating press releases to announce key Frankel information to the media.