This handbook should be used as a your reference to internal and external communications. Refer to it whenever you identify an issue that you think deserves a wider audience than your team or your office.

As we continue to grow as an agency, we will all be called upon more and more to respond to press inquries and other opportunities. The cumulative coverage will broaden awareness of Frankel’s reputation and dedication to exemplary, business-building marketing programs.

Working together, we have the potential to achieve great things for the Frankel brand. To do so, however, we need to depend on each other’s insights, expertise, and information.