Key hires should be merchandised to the media – Account teams—Account Director and above – Creative teams—Creative Director and above – ISGs—Account Director (or equivalent) and above Content should include— – Previous employer(s), title(s) and previous client or relevant experience. – Education, family information and where you live (for local press coverage) and age. Ad Age and Crain’s Chicago Business won’t run personnel announcements without an age. – A quote from key executive on reasons for the hire (unique talents, etc) should be included. – Photo. Drafted by appropriate account team/ISG – Release should be reviewed by both the new hire and his/her supervisor – Release should be developed immediately after offer acceptance so that it can be distributed the week the new hire joins Frankel Once the release has been developed and reviewed, it should be forwarded to Corporate Communications for final review and distribution – Release will be reviewed for content then distributed to appropriate media outlets – Corporate Communications will also contact reporters to discuss placement opportunities and, depending on hire’s level, media interest in conducting an interview with the new hire - Interviews of this nature will usually be scheduled in advance Corporate Communications will be available to help prepare for interviews Later section provides guidelines for preparing for an interview

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