There are many different opportunities to create a brand impression by communicating agency workings to some of our key audiences. The key is to recognize those opportunities, then devote the time to make the right people aware of them.

Some top-line examples of relevant opportunities include:

New business wins Existing client growth Frankel’s annual growth (both Chicago and Network office) New hires or programs Breaking client projects Proprietary marketing research Development of new marketing discipline or specialty area (e.g. Siren or Retail Design)

This is not to say however that you’ve got a potential media story on your hands every time one of these things happen. Take a new hire, for example. While we’re always excited when a new employee chooses to begin a career at Frankel, the media would be far less interested in a new account executive than they would be in a new vice president.

What’s important is to recognize the multitude of events happening around you that can be
communicated, then work with Corporate Communications to determine the best channels to share that information. This handbook will help to establish some ground rules for you in thinking about ways to keep the agency at large and outside parties informed about our business.

But whether an announcement is released to the press or only shared with our employees, three rules apply:

Information is always shared with employees before it is released to the media The Corporate Communications Department is always available to listen to your information and determine the audiences that should receive your messages Our communications will always support one or more of Frankel’s key messages. These messages are short bits of information that are continually woven into our materials and announcements that reinforce our brand image